Virginia Enacts Kratom Consumer Protection Law: Age 21 Minimum and New Labeling Requirements

Why it matters

Virginia joins a growing roster of states adopting consumer-protection frameworks for kratom rather than outright bans. The law restricts sales to adults 21 and older and imposes labeling and storage requirements — a model that advocates say reduces harm while preserving access for adults.

The big picture

As of July 2026, 19 states have enacted versions of the Kratom Consumer Protection Act. Virginia's HB360, sponsored by Delegate Josh Cole and now enforced by Attorney General Jay Jones, is part of this state-level regulatory wave running in parallel with the federal DEA action targeting high-potency 7-OH derivatives. The state-level KCPA model typically sets minimum age limits, labeling standards, and caps on 7-OH content in finished products.

Key findings

• Virginia HB360 prohibits sale of kratom products to anyone under age 21
• The law sets specific labeling and storage requirements for retailers
• Attorney General Jay Jones announced enforcement authority effective July 1, 2026
• VA joins 19 other states with some version of the Kratom Consumer Protection Act
• The law targets retail sales; it does not schedule kratom as a controlled substance

What they say

"These new laws give my office new authority to address these issues head on. I look forward to working with state and local leaders to deliver meaningful change for our communities." — Virginia Attorney General Jay Jones

Bottom line

Virginia's new kratom law, now in effect, bars sales to anyone under 21 and requires labeling compliance — a consumer protection approach that regulates rather than bans the plant.